Recommendation
Personalise your purchasing experience
Product recommendation systems operated and personalised by semantic processes will change the purchasing experience of online offers with the same magnitude as mobile end user devices changed the consumption of information from the Internet.
The personalised purchasing experience goes well beyond the next matching product recommendation. Using "CORPUS®", the Recommendation Engine from Pattern Science, your customers will be provided with a comprehensive purchasing experience with just one click. What do we mean by this?
In response to a request, CORPUS® presents your customers all appropriate content regardless of format. Imagine that, in conjunction with a product recommendation, you were provided with descriptive and independent press articles about quality and materials benefits and a product video which uses multi-media to describe the proper use, and would even receive opinions from the social community, which provide reports with experiences from the daily use of the product. Would you be able to make your purchase decision based on solid information? Wouldn't it be great to receive matching ads for events or holidays in order to put your newly-acquired product to use on the next best occasion?
This is naturally a fictive scenario. However, it does describe the various aspects which can influence a purchase decision. The higher the perceived value of a product, the higher the likelihood that the customer is receptive to such offers. But if one focuses strictly on the information surrounding the merchandise, then this is always welcomed.
