Competitive Intelligence
Competitive Analysis
Many companies started to perform and use targeted evaluations of publicly available market information for their own strategy in the early 90's: "Competitive Intelligence". The pharmaceutical sector is an particular example of the extended focus on issues including the way in which competitors and suppliers structure their product ranges and how they conduct themselves in the marketplace.
However, compared to the Internet today, companies had significantly less publicly available information. Research and analysis resulted in extensive manual efforts. It is exactly these companies which today appreciate the value of automating the identification and analysis of relevant information. Competitive Intelligence and other initiatives give them the ability to recognise important facts and to make use of these on their own behalf, in an effort to derive initiatives for adjusting their own strategy. We support this approach by automating data collection, research and evaluation, in order to give "Information Workers" significantly more efficient and more evident access to large information volumes than was previously possible.
Pattern Science technology automatically crawls web pages within a corporate market environment, these being technical media, competitors, public agencies, research installations, other web pages with related topical content, and also social media. Normally, the ongoing observation of such large amounts of Internet data requires continuous research activity, which is typically only possible with large personnel deployments that require additional coordination efforts, and are also very dependent on the search creativity and quality of the individual employee. Using Pattern Science technology, this information collection step is automated at consistently high quality, while also being adaptable to momentary needs.
In a second step, our innovative Topic Analyst® analysis tool increases the efficiency of work produced via the collected information and the prompt preparation of comparisons, reports and in-depth analyses. Topic and trend recognition procedures recognise new topics and pro-actively inform about new relevant circumstances, ensuring that important information does not remain undetected.
Information is the currency of the future. Companies which can efficiently integrate information within their own approaches will have a competitive advantage over others.
